Issue Title
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract  PDF
Varsha Jain, Saumya Pant
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nation Branding in A Transnational Marketing Context: Serbias Brand Positioning Through Food and Wine Abstract  PDF
Evinc Dogan, Goran Petkovic
Vol 3, No 1 (2015) The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness Abstract  PDF
, Rui Manuel Vinhas Da Silva,
Vol 3, No 1 (2015) The classification of customer- and brand-oriented marketing capabilities Abstract  PDF
Katharina Buttenberg
Vol 1, No 1 (2013) Editorial: Transnational Marketing Abstract  PDF
Ibrahim Sirkeci
Vol 3, No 2 (2015) Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters Abstract  PDF
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
Vol 6, No 1 (2018) Editorial Abstract  PDF
Ibrahim Sirkeci
Vol 6, No 1 (2018) Got To Get You Into My Life: A qualitative investigation into opt-in text marketing Abstract  PDF
Beth W. Ghiloni
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Editorial: Taste of City, transnational food and place marketing Abstract  PDF
Evinc Dogan, Ibrahim Sirkeci
Vol 5, No 2 (2017) The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises Abstract  PDF
, Akif Tabak
Vol 1, No 1 (2013) CASE STUDY Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods Abstract  PDF
Robert L. Williams, Jr., Maktoba Omar
Vol 1, No 1 (2013) The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? Abstract  PDF
Jessica Lichy, Kevin Pon
Vol 6, No 1 (2018) Book review Abstract  PDF
Samuel Rohr, Abrar M. Fitwi
Vol 2, No 2 (2014) Book Review Abstract  PDF
Ibrahim Sirkeci
Vol 2, No 2 (2014) The Influence of Country of Origin on Chinese Food Consumers Abstract  PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner
Vol 5, No 1 (2017) Editorial Abstract  PDF
Ibrahim Sirkeci
Vol 5, No 2 (2017) Editorial Abstract  PDF
Ibrahim Sirkeci
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Book reviews Abstract  PDF
Evinc Dogan, Efe Sevin
1 - 18 of 18 Items

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