Issue Title
Vol 1, No 1 (2013) Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin Abstract  PDF
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor
Vol 1, No 1 (2013) The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? Abstract  PDF
Jessica Lichy, Kevin Pon
Vol 2, No 2 (2014) The Influence of Country of Origin on Chinese Food Consumers Abstract  PDF
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner
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