Issue Title
Vol 2, No 2 (2014) Is Familiarity a Moderator of Brand/Country Alliances? One More Look Abstract  PDF
Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe
Vol 6, No 1 (2018) Got To Get You Into My Life: A qualitative investigation into opt-in text marketing Abstract  PDF
Beth W. Ghiloni
Vol 5, No 2 (2017) Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers Abstract  PDF
Varsha Jain, Chakshu Bhandari, Ganesh B.E.
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Food and wine tourism and urban local development Abstract  PDF
Gabriele Di Francesco
Vol 2, No 2 (2014) Brand Moscow in a global perspective Abstract  PDF
Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko
Vol 1, No 1 (2013) Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin Abstract  PDF
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor
Vol 5, No 1 (2017) Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation Abstract  PDF
Soumi Paul, Paola Peretti, Saroj Kumar Datta
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Transnational Der Kebab taking over the UK Abstract  PDF
Ibrahim Sirkeci
Vol 4, No 2 (2016): Special Issue: Taste of City: Food and Place Marketing Nation Branding in A Transnational Marketing Context: Serbias Brand Positioning Through Food and Wine Abstract  PDF
Evinc Dogan, Goran Petkovic
1 - 9 of 9 Items

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