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Issue Title
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract  PDF
Varsha Jain, Saumya Pant
Vol 1, No 1 (2013) Effect of colour and relative product size (RPS) on consumer attitudes Abstract  PDF
Varsha Jain, Subhadip Roy, Advita Pant
Vol 2, No 1 (2014) The Incubator Concept as an Entry Mode option for SMEs Abstract  PDF
Anna Marie Dyhr Ulrich, Svend Hollensen
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