Issue Title
Vol 3, No 1 (2015) Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Abstract  PDF
Varsha Jain, Saumya Pant
Vol 1, No 1 (2013) Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin Abstract  PDF
Nathalia C. Tjandra, Maktoba Omar, Robert L. Williams, Jr., John Ensor
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