CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries

Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu

Abstract


This case study examines and illustrates within country regional cultural differences and cross border cultural similarities across four western European countries. Drawing on the data from the World Values Survey (WVS) we refer to Schwartz Cultural Values Inventory in the survey. The demographic variables of age, gender, education level, marital status and income vary across the regions and have significant effect on cultural value dimensions across regions. The findings show the understanding of the homogeneity and heterogeneity of countries, because it indicates a possibility of grouping regions across countries. Both researchers and managers will have to justify their sampling methods and generalisations more carefully when drawing conclusions for a whole country. This case study underlines the limited knowledge about regional within country cultural differences, while illustrating the simplification of treating each country as culturally homogeneous. Cross-country business strategies connecting transnational regional markets based on cultural value characteristics would take these similarities and differences into account when designating business plans.

Keywords


Homogeneity versus heterogeneity; Europe; regional cultural differences; World Values Survey; Schwartz Cultural Values Inventory

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