Transnational Marketing Journal


Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. TMJ is an exciting new title which promotes and show-cases current research into marketing practices and challenges crossing national borders. Transnational Marketing Journal aims to publish high-quality papers on transnational marketing, the emphasis being on current interests, marketing practice and theory development. The journal offers an outlet for research and scholarship in this growing field in marketing research. The focus of Transnational Marketing Journal is on empirical findings, methodological papers, theoretical and conceptual insights as well as debates and reviews in all areas of marketing regarding marketing practices across borders, reaching multiple countries. A rather critical stance towards marketing theory and practice distinguishes the journal from others. Multidisciplinary contributions are particularly welcome as well as cross-disciplinary debates.

 


Vol 6, No 1 (2018)

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Editorial

Editorial PDF
Ibrahim Sirkeci 1-2

Articles

Falafel and Shwarma: Israeli Food in Mexico PDF
Paulette K Schuster 3-22
CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries
Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu 23-47
Got To Get You Into My Life: A qualitative investigation into opt-in marketing SMS messages
Beth W. Ghiloni 49-69


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