Building brand Kurdistan: Helly Luv, the gender of nationhood, and the War on Terror

Nicholas Sean Glastonbury


In the early 2000s, the Kurdistan Regional Government hired a US-based firm to begin a public relations campaign called The Other Iraq. Since that time, it has worked with a number of PR and lobbying firms to build a cultural, political, and financial apparatus that I refer to as Brand Kurdistan. This apparatus aims to prove to Western audiencesthat the Kurds are a liberal exception in an illiberal Middle East, and to build prospects of KRGs eventual national independence.This article explores the connections between Brand Kurdistan and the gendering of Kurdish nationalism, focusing particularly on Kurdish pop diva Helly Luv. In her music, Luv underscores the trope of the badass Kurdish woman in the service of Brand Kurdistans political and economic projects. Thus, Brand Kurdistan and Helly Luv mutually reproducethe binary world discourse of the war on terror, a discourse aligned with neoconservative American war making and exertions of US empire.


kirina Marka Kurdistan Helly Luv, cinsiyeta netewetiy ?erli DijTeror

Sersal 2000an, Hiketa Herya Kurdistan(HHK) ?irketeke emergirt da ku helmeteke danenasa gi?tbi navIraqa Din bi rve bibe. Ji hingve, hiketligel nd ?irket tiliy cemawerlobiykar kiriye ku manmeke nd siyasdarayava bike, ya ku ez wek "Marka Kurdistan bi nav dikim. Ev manm armanc dike ku li cemawer Rojavaybispe ku Kurd istisnayeke leral in di Rojhilata Nav a d ji leraliyde, wisa jderfet ?ans serbixweyiya neteweyya HHKybilindtir bike. Ev meqale li tiliy di navbera Marka Kurdistanbi cinsiyetkirina netewegeriya kurddikole, ji bo vyekli ser Helly Luva stranba kurd h dibe. Luv di muza xwe de baldike ser taya jin Kurdistany neguhdar/asdi xizmeta projey siyasabory Marka Kurdistande. Wisa j Marka KurdistanHelly Luv bi awayekmuteqabil dka duserya ?erli dijterorvesaz dikin, dkek ku hevter e ligel ?erkeriya muhafizekariya nya emerhewl peretoriya Dewlet Yekby Emeray


DirtkirdinBrand Kurdistan: Helly Luv, cderneteweyatw ?errDij Be Tor

Le seretay salan2000, HiketHerKurdistan ?ereyekemr girt bo berebirdinhellmetpendiye cemaweriyekan be naw"aqDe". Lew katewe, hiket legell nd ?ereypendiye cemaweriyekan lobkarkirde bo dirtkirdinamrazkult siyasdaray ke min nawden "Brand Kurdistan". Em amraze amanciyetle cemawerekanrojavaybispke kurd nimeyekyektay komelgay liral in le RojhellatNawerastd le liral bem ?eye beqay HiketHerKurdistan bo bedesthanserbexoy neteweyziyatir bikat. Em wutare sebaret pendiyekannan Brand Kurdistan becderkirdinnetewegerr kurdye, be taybet w le Helly Luvday popkurd dekat. Le mosayekey da Luv tay jinkurd"yax le xizmet projekansiyasabor Brand Kurdistan da dexate p. Bem ?eye, Brand Kurdistan Helly Luv pewe ew dkcanduberek le ser ?errdij be terror serlenwdirt deken, dk ke hawtere legell ?errker muhafizekarekannw emra hewllekanperetor Dewlete YekgirtekanEmra.


Gender; nation branding; pop music; war on terror; Iraqi Kurdistan

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